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Brands That Trust Us

 

 

From $20k per month to $100k per month E-commerce Case Study

Pat Brady

Pat owns a company called “The Buffalo Turf Co” that sells pieces of the old field of the Buffalo Bills.

He had experience in marketing but not running Facebook ads. His goal was to learn as fast as possible so he could run everything himself and scale profitably because he didn’t want to give up control to an ad agency.
The Problems:
Every time he tried scaling further, results would drop and not stay consistent.

He didn’t have a plan to follow, he didn’t know what to focus on next.
He didn’t have someone to guide him on how to scale successfully.
He discovered 4080 and was intrigued by the idea of being coached so he can do it himself.

He booked a call with us and we showed him the results of our clients and he decided to jump in.
At that time, he was averaging $20k per month with an AOV of under $30 per transaction.
Action Steps:
Once he jumped in, the first thing we showed him how to do was to build a solid advertising system.

Top of the funnel campaigns for testing creatives, audiences & scale campaigns.

Middle of the funnel to nurture people.

Bottom of the funnel with built in scarcity to incentivize people to buy fast.

Once the advertising system was in place, we guided him on making new creative tests because he was running the same ad for the past 12 months.

After the results of the creative testing came in, we guided him on testing new audiences with the new creative test that was profitable.
Results:
He started scaling his ad account within 7 days.

10 days since joining, he already got a positive return on his investment.

He increased his AOV from $30 to $85.

He increased his revenue from $20k to $100k per month.

He started doing more email marketing (one email he sent made him $20k in a day).

Pat did so well that he even started a second business which he is now scaling.

He said that he feels way more confident & clear on his action steps moving forward and he is much more motivated.

He started feeling more like a business owner than before when he was making some side cash.

He said that no matter what happens, he knows how to make money.

 

From $30k per month to $150k per month Info-Course Case Study

Ryan Kelly

Ryan has a PhD in music and he’s an expert at what he does.

He loves playing piano and teaching people, but he didn’t want to do 1-1’s so he created a course that teaches people how to play piano using images.

At the time of joining our coaching program, he was still working as a teacher even if he was making 30k per month from his course.
The Problems:
He was following a lot of people so he didn’t have a clear list of action steps to work on.

He didn’t like the idea of giving up control of his ad account to an ad agency, he wanted to do marketing himself but he wasn’t confident enough.

His ad account was completely disorganized.

He was running the same campaign for over 2 years.

He wanted to have someone help him stay on track with everything.

Ryan discovered 4080 Marketing and he was interested because he understood the power of having a teacher / coach guide him into everything that was needed to grow further.
Action Steps:
The first thing that we helped Ryan do was to get his entire ad account more organized.

Top of the funnel, middle of the funnel and bottom of the funnel.

At the time when he joined our program, he didn’t even have a retargeting campaign so we helped him build it out.

Once that was live, we helped with testing new ad creatives & new audiences so he can scale further.
Initial Results:
After the coaching program, he went from $30k per month to $150k per month.

Ryan was happy with the results, but he wanted to optimize the revenue to be more predictable.

In the summer of 2020, his offer started decaying so we helped him rebuild everything from ground up into a subscription business.

Before, he was doing AD > OPT-IN > VSL > OFFER > UPSELLS.
Results After Improving The Business Model:
In October of 2020, he went live with the subscription model and within 6 months Ryan managed to get to 4000 active subscribers each paying $37 per month. That’s $148k MMR.

Instead of doing $150k per month and having to re-start again each month from 0, we helped him optimize his entire business and this allowed him to consistently bring in $150k per month from his subscribers.

 

From A Light Calendar To A Fully Booked Calendar High-Ticket Case Study

Devon Loomis

Devon has a high-ticket coaching program where he helps women go over breakups.

Before joining the 4080 coaching program, he had no experience running paid ads.

He was sending traffic straight to his calendar page without giving value to potential clients and because of that, his calendar was empty.
The Problems:
Devon was really good at coaching but he really needed to have more calls in his calendar.

He was running lead ads to the calendar page and it wasn’t working well for him.

He didn’t have a good understanding of marketing but he was really good at coaching.
Action Steps:
The most important thing we helped Devon with was helping him build his funnel.

We helped him build a lead magnet, an opt-in page, a VSL, email sequence etc.

We helped him build his advertising system and create new ads for testing and new audiences.

We also helped Devon improve his sales process to make everything easier and also helped him improve his overall messaging in the ads.
Results:
After Devon finished the 4080 coaching program, he was fully booked with calls on his calendar and had to hire a salesperson because he just couldn’t do it anymore.

His cost per call dropped to $30 - $40.

He felt overwhelmed with the amount of calls as he didn’t expect this.

 

From $15k per month to $200k Per Month E-Commerce Case Study

Josh Lampley

Josh and his wife own a brand called Nerdy Ink.

They sell fandom related products like t-shirts, stickers, prints etc.
Before joining the 4080 coaching, they were doing around $15k per month.

They had an ad agency do ads for them and they were getting 5-6X ROAS but the agency wasn’t scaling and they wanted to do more.

Josh had a background in sales but not in marketing, he ran a few ads himself in the past but didn’t had the knowledge on how to do it or what to do next.
The Problems:
The current ad agency working for them was not scaling even if they had good results.

Josh didn’t have the experience / knowledge to run ads himself but he wanted to take over control of his marketing.
Action Steps:
Josh was already seeing great results so the first thing we worked on with him was to start more audience tests and find a few good ones that can be moved to scaling.

Once the initial tests were finished, Josh had a few good audiences that he started scaling immediately.

We also helped him do more creative testing and we found out that videos didn’t do well for his ad account.

We found that to be interesting because most ad accounts we worked with videos did well but that wasn’t the case for him. At least we knew what worked and what didn’t work, and because of that Josh was able to double down on what worked well.

We also helped Josh increase his AOV by bundling products together.
We helped him create a launch strategy for email marketing whenever he had limited supply of a new product, a framework that he still continues using to this day and works fantastically well.
Results:
Josh started with $15k per month and his goal was to hit 50k per month at the end of the program, which he did.

He actually did 200k per month after he finished the program.

His record month was $230k.

 

From $15k per month to $50k Per Month Info Course Case Study

Cassidy Tuttle

Cassidy owns a business that sells multiple info-courses on growing succulents.

She had a good background in the blogging world so she knew how important good content was.

She had good organic sales at $15k per month but she wanted to start with paid ads and increase the revenue of the business.
The Problems:
Cassidy didn’t know how to make people convert using paid ads, she was sending people to her blog to read an article she wrote but not to a specific sales page.

She didn’t have a sales funnel and didn’t know what her AOV was.

She didn’t have any retargeting active when she joined the coaching program.
Action Steps:
The most important thing that we helped her with was to build a new sales funnel that included everything she needed, including email sequences to transition her from indirect response to direct response marketing.

We also helped her build her advertising system (including retargeting because she didn’t had any) and test for new creatives and audiences to scale as soon as possible because she already had a great offer that was doing very well organically.
Results:
Cassidy started at $15k per month and after two months of being in the program, she was doing $50k per month.

She was profitable on the front-end customer acquisition so she also started doing more upsells to increase the profit not only in using the sales funnel but also using the email campaigns.

At the end of the program, Cassidy felt like she finally had a system to use where she wouldn’t have to guess.

She knew exactly what worked and what didn’t work and she always knew what her next action steps looked like.

 

From 1-2 Clients Per Month To $500k Per Month High-Ticket Case Study

David Zaleski

David initially started with an e-commerce business which did very well and later transitioned into creating a high-ticket business, a done for you amazon business.

The high-ticket business didn’t grow as he wanted to, he was only getting 1-2 clients per month.

He knew how to help people because he already did it himself in e-commerce, but he wasn’t able to bring in the people he wanted to.
He knew he needed help and he wanted to keep things in-house, without having to use an ad agency.
The Problems:
The biggest problem David was having was that the quality of people entering his funnel was terrible, even if he got cheap calls.

The messaging of the entire funnel was off.

He didn’t use an advertising system, he was still using outdated techniques that were just not relevant anymore.

David saw an ad from 4080 Marketing and decided to jump on a call with us and became a client.
Action Steps:
Just like with any other client, the first thing we helped him was to build out his advertising system divided into three categories.

Top of the funnel, middle of the funnel and bottom of the funnel.
Once the advertising system was in place, we started helping him with the messaging aspect of his entire funnel because this was attracting unqualified people.

We also helped David improve the sales process of his team to make closing easier.

Once the advertising system was built, the funnel messaging was fixed and the sales process was improved, we helped him with creative testing.

We showed him an ad we ran for over 1 year that did very good for us in the high-ticket space and he replicated that format and immediately saw an increase in the quality of applications.
Results:
He went from 1-2 clients per month to $100k per month in 3 months.

A few more months passed and he was already at $500k per month in revenue.

David felt much more clear about his process and everything he had to do to keep scaling his business.

 

From $20k per month to $100k per month E-commerce Case Study

Pat Brady

Pat owns a company called “The Buffalo Turf Co” that sells pieces of the old field of the Buffalo Bills.

He had experience in marketing but not running Facebook ads. His goal was to learn as fast as possible so he could run everything himself and scale profitably because he didn’t want to give up control to an ad agency.
The Problems:
Every time he tried scaling further, results would drop and not stay consistent.

He didn’t have a plan to follow, he didn’t know what to focus on next.
He didn’t have someone to guide him on how to scale successfully.
He discovered 4080 and was intrigued by the idea of being coached so he can do it himself.

He booked a call with us and we showed him the results of our clients and he decided to jump in.
At that time, he was averaging $20k per month with an AOV of under $30 per transaction.
Action Steps:
Once he jumped in, the first thing we showed him how to do was to build a solid advertising system.

Top of the funnel campaigns for testing creatives, audiences & scale campaigns.

Middle of the funnel to nurture people.

Bottom of the funnel with built in scarcity to incentivize people to buy fast.

Once the advertising system was in place, we guided him on making new creative tests because he was running the same ad for the past 12 months.

After the results of the creative testing came in, we guided him on testing new audiences with the new creative test that was profitable.
Results:
He started scaling his ad account within 7 days.

10 days since joining, he already got a positive return on his investment.

He increased his AOV from $30 to $85.

He increased his revenue from $20k to $100k per month.

He started doing more email marketing (one email he sent made him $20k in a day).

Pat did so well that he even started a second business which he is now scaling.

He said that he feels way more confident & clear on his action steps moving forward and he is much more motivated.

He started feeling more like a business owner than before when he was making some side cash.

He said that no matter what happens, he knows how to make money.

 

From $30k per month to $150k per month Info-Course Case Study

Ryan Kelly

Ryan has a PhD in music and he’s an expert at what he does.

He loves playing piano and teaching people, but he didn’t want to do 1-1’s so he created a course that teaches people how to play piano using images.

At the time of joining our coaching program, he was still working as a teacher even if he was making 30k per month from his course.
The Problems:
He was following a lot of people so he didn’t have a clear list of action steps to work on.

He didn’t like the idea of giving up control of his ad account to an ad agency, he wanted to do marketing himself but he wasn’t confident enough.

His ad account was completely disorganized.

He was running the same campaign for over 2 years.

He wanted to have someone help him stay on track with everything.

Ryan discovered 4080 Marketing and he was interested because he understood the power of having a teacher / coach guide him into everything that was needed to grow further.
Action Steps:
The first thing that we helped Ryan do was to get his entire ad account more organized.

Top of the funnel, middle of the funnel and bottom of the funnel.

At the time when he joined our program, he didn’t even have a retargeting campaign so we helped him build it out.

Once that was live, we helped with testing new ad creatives & new audiences so he can scale further.
Initial Results:
After the coaching program, he went from $30k per month to $150k per month.

Ryan was happy with the results, but he wanted to optimize the revenue to be more predictable.

In the summer of 2020, his offer started decaying so we helped him rebuild everything from ground up into a subscription business.

Before, he was doing AD > OPT-IN > VSL > OFFER > UPSELLS.
Results After Improving The Business Model:
In October of 2020, he went live with the subscription model and within 6 months Ryan managed to get to 4000 active subscribers each paying $37 per month. That’s $148k MMR.

Instead of doing $150k per month and having to re-start again each month from 0, we helped him optimize his entire business and this allowed him to consistently bring in $150k per month from his subscribers.

 

From A Light Calendar To A Fully Booked Calendar High-Ticket Case Study

Devon Loomis

Devon has a high-ticket coaching program where he helps women go over breakups.

Before joining the 4080 coaching program, he had no experience running paid ads.

He was sending traffic straight to his calendar page without giving value to potential clients and because of that, his calendar was empty.
The Problems:
Devon was really good at coaching but he really needed to have more calls in his calendar.

He was running lead ads to the calendar page and it wasn’t working well for him.

He didn’t have a good understanding of marketing but he was really good at coaching.
Action Steps:
The most important thing we helped Devon with was helping him build his funnel.

We helped him build a lead magnet, an opt-in page, a VSL, email sequence etc.

We helped him build his advertising system and create new ads for testing and new audiences.

We also helped Devon improve his sales process to make everything easier and also helped him improve his overall messaging in the ads.
Results:
After Devon finished the 4080 coaching program, he was fully booked with calls on his calendar and had to hire a salesperson because he just couldn’t do it anymore.

His cost per call dropped to $30 - $40.

He felt overwhelmed with the amount of calls as he didn’t expect this.

 

From $15k per month to $200k Per Month E-Commerce Case Study

Josh Lampley

Josh and his wife own a brand called Nerdy Ink.

They sell fandom related products like t-shirts, stickers, prints etc.
Before joining the 4080 coaching, they were doing around $15k per month.

They had an ad agency do ads for them and they were getting 5-6X ROAS but the agency wasn’t scaling and they wanted to do more.

Josh had a background in sales but not in marketing, he ran a few ads himself in the past but didn’t had the knowledge on how to do it or what to do next.
The Problems:
The current ad agency working for them was not scaling even if they had good results.

Josh didn’t have the experience / knowledge to run ads himself but he wanted to take over control of his marketing.
Action Steps:
Josh was already seeing great results so the first thing we worked on with him was to start more audience tests and find a few good ones that can be moved to scaling.

Once the initial tests were finished, Josh had a few good audiences that he started scaling immediately.

We also helped him do more creative testing and we found out that videos didn’t do well for his ad account.

We found that to be interesting because most ad accounts we worked with videos did well but that wasn’t the case for him. At least we knew what worked and what didn’t work, and because of that Josh was able to double down on what worked well.

We also helped Josh increase his AOV by bundling products together.
We helped him create a launch strategy for email marketing whenever he had limited supply of a new product, a framework that he still continues using to this day and works fantastically well.
Results:
Josh started with $15k per month and his goal was to hit 50k per month at the end of the program, which he did.

He actually did 200k per month after he finished the program.

His record month was $230k.

 

From $15k per month to $50k Per Month Info Course Case Study

Cassidy Tuttle

Cassidy owns a business that sells multiple info-courses on growing succulents.

She had a good background in the blogging world so she knew how important good content was.

She had good organic sales at $15k per month but she wanted to start with paid ads and increase the revenue of the business.
The Problems:
Cassidy didn’t know how to make people convert using paid ads, she was sending people to her blog to read an article she wrote but not to a specific sales page.

She didn’t have a sales funnel and didn’t know what her AOV was.

She didn’t have any retargeting active when she joined the coaching program.
Action Steps:
The most important thing that we helped her with was to build a new sales funnel that included everything she needed, including email sequences to transition her from indirect response to direct response marketing.

We also helped her build her advertising system (including retargeting because she didn’t had any) and test for new creatives and audiences to scale as soon as possible because she already had a great offer that was doing very well organically.
Results:
Cassidy started at $15k per month and after two months of being in the program, she was doing $50k per month.

She was profitable on the front-end customer acquisition so she also started doing more upsells to increase the profit not only in using the sales funnel but also using the email campaigns.

At the end of the program, Cassidy felt like she finally had a system to use where she wouldn’t have to guess.

She knew exactly what worked and what didn’t work and she always knew what her next action steps looked like.

 

From 1-2 Clients Per Month To $500k Per Month High-Ticket Case Study

David Zaleski

David initially started with an e-commerce business which did very well and later transitioned into creating a high-ticket business, a done for you amazon business.

The high-ticket business didn’t grow as he wanted to, he was only getting 1-2 clients per month.

He knew how to help people because he already did it himself in e-commerce, but he wasn’t able to bring in the people he wanted to.
He knew he needed help and he wanted to keep things in-house, without having to use an ad agency.
The Problems:
The biggest problem David was having was that the quality of people entering his funnel was terrible, even if he got cheap calls.

The messaging of the entire funnel was off.

He didn’t use an advertising system, he was still using outdated techniques that were just not relevant anymore.

David saw an ad from 4080 Marketing and decided to jump on a call with us and became a client.
Action Steps:
Just like with any other client, the first thing we helped him was to build out his advertising system divided into three categories.

Top of the funnel, middle of the funnel and bottom of the funnel.
Once the advertising system was in place, we started helping him with the messaging aspect of his entire funnel because this was attracting unqualified people.

We also helped David improve the sales process of his team to make closing easier.

Once the advertising system was built, the funnel messaging was fixed and the sales process was improved, we helped him with creative testing.

We showed him an ad we ran for over 1 year that did very good for us in the high-ticket space and he replicated that format and immediately saw an increase in the quality of applications.
Results:
He went from 1-2 clients per month to $100k per month in 3 months.

A few more months passed and he was already at $500k per month in revenue.

David felt much more clear about his process and everything he had to do to keep scaling his business.

 

Client Interviews

Craig Miller - Rachel's Texas Kitchen

From standing start, to profitable scaling in just 3 months.

Carolyn Hale - Teraganix.com

"Best program we've ever been apart of, and the investment was absolutely worth it."

Audrey Crawford - Audreyslittlefarm

From no strategy, to Audrey's Best Ever Month in business.

Cody Dingus - FindersSeekers.com

Cody's brand went from 900 sales per month to 1400 sales per month in just 90 days

Kim Shamsiddin - Shamswear.com

Kim took her apparel brand from 50k per month to 100k per month in just 90 days.

Cameron Archibald - Crio Bru

Cameron grew from $5 million in revenue to $9 million in revenue in one year of working with the 4080 team.

Tony Ford - MenoLabs

From 150k per month in sales to 1.2M per month in sales using the 4080 Method.

Ashley Matiash - Art Summits

Ashley went from BELOW 10k/month to over 45k/month within 4 months!