Pat Brady
Pat owns a company called “The Buffalo Turf Co” that sells pieces of the old field of the Buffalo Bills.
He had experience in marketing but not running Facebook ads. His goal was to learn as fast as possible so he could run everything himself and scale profitably because he didn’t want to give up control to an ad agency.
The Problems:
Every time he tried scaling further, results would drop and not stay consistent.
He didn’t have a plan to follow, he didn’t know what to focus on next.
He didn’t have someone to guide him on how to scale successfully.
He discovered 4080 and was intrigued by the idea of being coached so he can do it himself.
He booked a call with us and we showed him the results of our clients and he decided to jump in.
At that time, he was averaging $20k per month with an AOV of under $30 per transaction.
From $30k per month to $150k per month Info-Course Case Study
Ryan Kelly
Ryan has a PhD in music and he’s an expert at what he does.
He loves playing piano and teaching people, but he didn’t want to do 1-1’s so he created a course that teaches people how to play piano using images.
At the time of joining our coaching program, he was still working as a teacher even if he was making 30k per month from his course.
Action Steps:
The first thing that we helped Ryan do was to get his entire ad account more organized.
Top of the funnel, middle of the funnel and bottom of the funnel.
At the time when he joined our program, he didn’t even have a retargeting campaign so we helped him build it out.
Once that was live, we helped with testing new ad creatives & new audiences so he can scale further.
Results After Improving The Business Model:
In October of 2020, he went live with the subscription model and within 6 months Ryan managed to get to 4000 active subscribers each paying $37 per month. That’s $148k MMR.
Instead of doing $150k per month and having to re-start again each month from 0, we helped him optimize his entire business and this allowed him to consistently bring in $150k per month from his subscribers.
From A Light Calendar To A Fully Booked Calendar High-Ticket Case Study
Devon Loomis
The Problems:
Devon was really good at coaching but he really needed to have more calls in his calendar.
He was running lead ads to the calendar page and it wasn’t working well for him.
He didn’t have a good understanding of marketing but he was really good at coaching.
Action Steps:
The most important thing we helped Devon with was helping him build his funnel.
We helped him build a lead magnet, an opt-in page, a VSL, email sequence etc.
We helped him build his advertising system and create new ads for testing and new audiences.
We also helped Devon improve his sales process to make everything easier and also helped him improve his overall messaging in the ads.
From $15k per month to $200k Per Month E-Commerce Case Study
Josh Lampley
Results:
Josh started with $15k per month and his goal was to hit 50k per month at the end of the program, which he did.
He actually did 200k per month after he finished the program.
His record month was $230k.
David initially started with an e-commerce business which did very well and later transitioned into creating a high-ticket business, a done for you amazon business.
The high-ticket business didn’t grow as he wanted to, he was only getting 1-2 clients per month.
He knew how to help people because he already did it himself in e-commerce, but he wasn’t able to bring in the people he wanted to.
He knew he needed help and he wanted to keep things in-house, without having to use an ad agency.
From $20k per month to $100k per month E-commerce Case Study
Pat Brady
Pat owns a company called “The Buffalo Turf Co” that sells pieces of the old field of the Buffalo Bills.
He had experience in marketing but not running Facebook ads. His goal was to learn as fast as possible so he could run everything himself and scale profitably because he didn’t want to give up control to an ad agency.
The Problems:
Every time he tried scaling further, results would drop and not stay consistent.
He didn’t have a plan to follow, he didn’t know what to focus on next.
He didn’t have someone to guide him on how to scale successfully.
He discovered 4080 and was intrigued by the idea of being coached so he can do it himself.
He booked a call with us and we showed him the results of our clients and he decided to jump in.
At that time, he was averaging $20k per month with an AOV of under $30 per transaction.
Results:
He started scaling his ad account within 7 days.
10 days since joining, he already got a positive return on his investment.
He increased his AOV from $30 to $85.
He increased his revenue from $20k to $100k per month.
He started doing more email marketing (one email he sent made him $20k in a day).
Pat did so well that he even started a second business which he is now scaling.
He said that he feels way more confident & clear on his action steps moving forward and he is much more motivated.
He started feeling more like a business owner than before when he was making some side cash.
He said that no matter what happens, he knows how to make money.
From $30k per month to $150k per month Info-Course Case Study
Ryan Kelly
Ryan has a PhD in music and he’s an expert at what he does.
He loves playing piano and teaching people, but he didn’t want to do 1-1’s so he created a course that teaches people how to play piano using images.
At the time of joining our coaching program, he was still working as a teacher even if he was making 30k per month from his course.
The Problems:
He was following a lot of people so he didn’t have a clear list of action steps to work on.
He didn’t like the idea of giving up control of his ad account to an ad agency, he wanted to do marketing himself but he wasn’t confident enough.
His ad account was completely disorganized.
He was running the same campaign for over 2 years.
He wanted to have someone help him stay on track with everything.
Ryan discovered 4080 Marketing and he was interested because he understood the power of having a teacher / coach guide him into everything that was needed to grow further.
Action Steps:
The first thing that we helped Ryan do was to get his entire ad account more organized.
Top of the funnel, middle of the funnel and bottom of the funnel.
At the time when he joined our program, he didn’t even have a retargeting campaign so we helped him build it out.
Once that was live, we helped with testing new ad creatives & new audiences so he can scale further.
Initial Results:
After the coaching program, he went from $30k per month to $150k per month.
Ryan was happy with the results, but he wanted to optimize the revenue to be more predictable.
In the summer of 2020, his offer started decaying so we helped him rebuild everything from ground up into a subscription business.
Before, he was doing AD > OPT-IN > VSL > OFFER > UPSELLS.
Results After Improving The Business Model:
In October of 2020, he went live with the subscription model and within 6 months Ryan managed to get to 4000 active subscribers each paying $37 per month. That’s $148k MMR.
Instead of doing $150k per month and having to re-start again each month from 0, we helped him optimize his entire business and this allowed him to consistently bring in $150k per month from his subscribers.
From A Light Calendar To A Fully Booked Calendar High-Ticket Case Study
Devon Loomis
Devon has a high-ticket coaching program where he helps women go over breakups.
Before joining the 4080 coaching program, he had no experience running paid ads.
He was sending traffic straight to his calendar page without giving value to potential clients and because of that, his calendar was empty.
The Problems:
Devon was really good at coaching but he really needed to have more calls in his calendar.
He was running lead ads to the calendar page and it wasn’t working well for him.
He didn’t have a good understanding of marketing but he was really good at coaching.
Results:
After Devon finished the 4080 coaching program, he was fully booked with calls on his calendar and had to hire a salesperson because he just couldn’t do it anymore.
His cost per call dropped to $30 - $40.
He felt overwhelmed with the amount of calls as he didn’t expect this.
From $15k per month to $200k Per Month E-Commerce Case Study
Josh and his wife own a brand called Nerdy Ink.
They sell fandom related products like t-shirts, stickers, prints etc.
Before joining the 4080 coaching, they were doing around $15k per month.
They had an ad agency do ads for them and they were getting 5-6X ROAS but the agency wasn’t scaling and they wanted to do more.
Josh had a background in sales but not in marketing, he ran a few ads himself in the past but didn’t had the knowledge on how to do it or what to do next.
The Problems:
The current ad agency working for them was not scaling even if they had good results.
Josh didn’t have the experience / knowledge to run ads himself but he wanted to take over control of his marketing.
From $15k per month to $50k Per Month Info Course Case Study
Cassidy Tuttle
The Problems:
Cassidy didn’t know how to make people convert using paid ads, she was sending people to her blog to read an article she wrote but not to a specific sales page.
She didn’t have a sales funnel and didn’t know what her AOV was.
She didn’t have any retargeting active when she joined the coaching program.
Action Steps:
The most important thing that we helped her with was to build a new sales funnel that included everything she needed, including email sequences to transition her from indirect response to direct response marketing.
We also helped her build her advertising system (including retargeting because she didn’t had any) and test for new creatives and audiences to scale as soon as possible because she already had a great offer that was doing very well organically.
Results:
Cassidy started at $15k per month and after two months of being in the program, she was doing $50k per month.
She was profitable on the front-end customer acquisition so she also started doing more upsells to increase the profit not only in using the sales funnel but also using the email campaigns.
At the end of the program, Cassidy felt like she finally had a system to use where she wouldn’t have to guess.
She knew exactly what worked and what didn’t work and she always knew what her next action steps looked like.
From 1-2 Clients Per Month To $500k Per Month High-Ticket Case Study
David Zaleski
David initially started with an e-commerce business which did very well and later transitioned into creating a high-ticket business, a done for you amazon business.
The high-ticket business didn’t grow as he wanted to, he was only getting 1-2 clients per month.
He knew how to help people because he already did it himself in e-commerce, but he wasn’t able to bring in the people he wanted to.
He knew he needed help and he wanted to keep things in-house, without having to use an ad agency.